1.) Interactive TV is television that allows the viewer to interact with the television set in ways other than controling the channel flow, volume and handling videotapes. Interactive TV is what is known today as FOXTEL IQ or just subscribed FOXTEL.
2.) The reason why Interactive TV is now called TV 2.0 is because the things you watch on TV are more commonly chosen on the Internet. You can subscribe to different networks on the Internet and depending on the size of your package, the more channels you will get to choose from. Another reason why it is called TV 2.0 is because the company Broadband is giving the option of choosing when you want to watch something and how you want to watch it.
3.) Positives: Negatives:
Interactive TV will cost more if you want more TV.
This will lead to people watching more TV.
Interactive TV only works in Broadband.
4.) Some reasons why it needed to be changed is that it is too costly, the downloads might not work sometimes and the fact that many people might not be faithful enough to make the switch, which is one of the good things about Apple TV, it is more persuasive.
You get to choose when you want to watch something and how you want to watch it.
You can permanenlty own a television show or movie.
Interactive TV is more modern and more high-definition.